Svaty’s big bet: No-TV strategy a rare and risky approach, experts say

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Democrat Josh Svaty is gambling the Kansas governor’s race on a rare strategy in American politics.

As Democratic and Republican candidates flood the airwaves with hundreds of thousands of dollars in television ads, the Svaty campaign is conspicuously absent from the commercial wars.

If you’re looking for that iconic commercial from the Svaty campaign — like Lyndon B. Johnson’s “Daisy” from 1964 or George H.W. Bush’s Willie Horton from 1988 — it’s not going to be there.

The Svaty campaign is foregoing the power of television in the Democratic primary, instead waging the campaign on the . . .

SSJ

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