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Steven Johnson: ‘Most interest-earning man in the world’

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A little preview tonight of a new, but unconventional political ad from the state treasurer that's not yet on TV.

You no doubt remember the "Most Interesting Man in the World" beer commercials.

There was the bearded actor Jonathan Goldsmith who did the ads for Dos Equis beer

The ad campaign was generally regarded as overwhelmingly successful, evolving into an internet meme and credited with the near-tripling of Dos Equis beer sales during his time representing the company.

And you, of course, remember his indelible sign off in those ads, ""Stay thirsty, my friends."

Now, we have a . . .

SSJ

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