Marketing effort planned to win back former Kansans


As the state's population stagnates and people are packing up for Missouri, Texas, Oklahoma, Florida and elsewhere, Kansas is determined to lure back the population it's losing with a new marketing campaign.

The Legislature this year approved $2 million for a campaign aimed at bringing expats back to Kansas, which lost about 7,400 people because of domestic migration from 2021 to 2022, according to census data.

The state has already hired a national firm - Development Counsellors International - with expertise in marketing places and a local company to develop a campaign . . .


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