Marketing effort planned to win back former Kansans

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As the state's population stagnates and people are packing up for Missouri, Texas, Oklahoma, Florida and elsewhere, Kansas is determined to lure back the population it's losing with a new marketing campaign.

The Legislature this year approved $2 million for a campaign aimed at bringing expats back to Kansas, which lost about 7,400 people because of domestic migration from 2021 to 2022, according to census data.

The state has already hired a national firm - Development Counsellors International - with expertise in marketing places and a local company to develop a campaign . . .

SSJ

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